The above ingredient label is from BodyArmor Blue Raspberry flavor, but our comments hold for all BodyArmor flavors. BodyArmor Ingredient ReviewīodyArmor drinks come in a variety of flavors, all of which have a similar formulation. We'll compare the healthiness of BodyArmor to Gatorade and highlight some questionable ingredients in BodyArmor drinks. In this article we’ll answer all of these questions and more as we review the ingredients in BodyArmor original, BodyArmor Lyte (the no-added-sugar version) BodyArmor SportWater and BodyArmor Edge (the most potent version) to give our take on whether the drinks are healthy or not. The brand highlights on its website that their products contain antioxidants, “potassium-packed electrolytes" and no artificial sweeteners, flavors or dyes.īut is BodyArmor actually good for you based on its ingredients? What's in BodyArmor anyway? Is it healthier than Gatorade? And do BodyArmor drinks contain any unhealthy additive ingredients? Today, the BodyArmor bottle only advertises superior hydration.įYI, the founder of BodyArmor, Mike Repole, is the former president of vitaminwater, which is another drink aimed at health-conscious consumers that has had to change its labeling in response to allegations of misleading the public on the drink’s health benefits.įind more of our coverage on sports drinks here.BodyArmor is a popular sports nutrition drink that positions itself as a healthier alternative to other sports drinks like Gatorade. Last time we checked in with the company was in 2014 when it was fighting another NAD recommendation that it remove or modify on-the-bottle claims that it offers “superior nutrition + hydration.” That recommendation also stemmed from a Gatorade challenge. This isn’t BodyArmor’s first go-around with NAD. But NAD said the graphic still conveys the unsupported message that all Gatorade sports drinks, including Thirst Quencher, are formulated with artificial flavors, sweeteners or colors. Previously, the bottle lacked a label but had Gatorade’s shape and distinctive orange cap. He only change that BodyArmor made to its advertising was to change the bottle depicted behind the BodyArmor SuperDrink bottle.īodyArmor argued that the Gatorade G2 bottle, though partially obstructed, is a truthful representation because the sports drink contains all three of the artificial ingredients listed. But when NAD revisited the claims during a compliance review six months later, it found: In fact, Gatorade’s flagship beverage, Thirst Quencher, contains no artificial sweeteners, as informed BodyArmor last December, when it recommended that the company drop the claims after Gatorade challenged the advertising. The thing is, not all of Gatorade’s products are “artificial sports drinks,” at least not by BodyArmor’s three-part definition. A graphic on the company’s site next to an image of a Gatorade bottle calls on consumers to “ditch artificial sports drinks” and “switch to BodyArmor,” which touts natural flavors and sweeteners and no artificial colors.Ī screenshot taken from the BodyArmor website May 15, 2017.
Now BodyArmor is taking aim at the artificial ingredients in Gatorade’s products. The Black Mamba-backed sports drink has, among other things, referred social media followers to sites disparaging Gatorade as “garbageade” and to sites containing images of athletes dumping out bottles of the beverage with the lightning bolt. BodyArmor hates on Gatorade like Ali hated on Frazier.
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